5 Ways to Get Qualified Leads for Your Business

 

In business, a lead is someone who hasn’t used your products or services YET.

And there are many of those out there, just waiting to be introduced to your business. 

So, how do we grab them and turn them into customers?

1. Personalize with print

The ability to personalize is one of the aspects that makes direct mail so effective in generating leads. 

People are more likely to respond when they feel you are communicating with them directly. 

You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.  

2. Attract attention with email

Use email marketing to attract new customers and re-engage old ones. 

Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to re-target your customers. 

Make your email even more effective by combining it with a print campaign. Research shows that marketing campaigns that utilize email and print experience a higher response rate than email alone. 

3. Get buzz with influencers

Influencer marketing is one of the most popular new forms of online marketing, having more than doubled since 2019. 

These people will promote your business and stir up the talk so that you will also get organic praise.

4. Speak at events

Position yourself as an expert in your field, and you will be able to share your insights with others. 

This can also bring you more speaking gigs and more leads. Everyone wants to hear from an expert, and you will open doors if you advertise your services.

5. Attend trade shows

Hosting a booth at trade shows is a great way to generate leads.

You can maximize your potential to generate leads by offering a giveaway. Collect their contact information, and they can win a prize in exchange. 

Be sure to give them your business card, then follow up with regular postcards, brochures, and catalogs.  

There are many ways to promote your business, but these should help you find more leads. We are here to help you reach your potential. Contact us today to get started!