An effective and efficient social media calendar will make all the difference when adding social media to your marketing lineup. Here’s how to do it well.
Determine what you are trying to accomplish with your social media efforts. Be specific, start small, and make it practical.
Mark down your goals to know why you are doing what you are doing. Set social media goals that lead to real business results.
According to the Social Media Examiner, the purpose of a social media calendar is to provide a framework for sharing content that resonates with your audience and promotes your business.
It’s fun to jump on new social media trends, but stay focused on your goal.
It’s okay to add a few fun things, but don’t let it sway you from what you are trying to accomplish. Try to promote your business with your posts.
Create a plan that isn’t contingent on what’s new and exciting. Instead, use solid topics and business help for your customers.
A social media audit is reviewing your business’ metrics to assess growth, opportunities, and what can be done to improve your social presence.
First, find out what got the most responses in the past, and use that to fuel your posts. Then, create more posts with similar type information.
Instead of randomly posting on five sites, pick two (such as Facebook and Instagram) and focus on regular posts.
Then, once you feel confident in your posts, add others as you can consistently do so.
When posting, being consistent will pay off.
When attending events, people coming to your booth enjoy picking up promotional products that remind them of your business and are useful in their homes.
A study by the Advertising Specialty Institute revealed an 85% recall rate on promotional items. In addition, most households have an average of 30 promotional items, including pens, mugs, and travel accessories, which help increase the recall rate for businesses.
Handing out promotional items has many benefits for businesses, including:
Below are seven fun promotional products to celebrate your business and hand out to customers and potential customers.
Branded coffee cups and mugs are a favorite among those who collect promotional products and swag. Clients and customers will be reminded of your business every time they enjoy their morning coffee or cup of tea.
Everyone has some portable electronic device, such as phones and tablets, which they carry.
Giving out portable chargers or power banks offers customers a way to charge their wireless devices without finding an outlet. Many people do not spend the money on these devices and will carry the one given to them with your company logo everywhere they go.
Create a travel pack and accessories if you have travel customers, such as travel notepads, passport holders, organizers, and bag tags.
Food, snacks, and chocolates make for good prizes or promotional giveaways.
Work with a local food brand to create branded goodies to give away to customers or at an upcoming community event. Promotional food, snacks, and chocolates include fruit baskets, cookies, pastries, boxes of chocolates, and cakes. Include a thoughtful card and personalize the promotional basket for the client or customer you send it to.
Some of the everyday things people grab from event tables and businesses are pens, pencils, and highlighters. These are popular items and very affordable when looking for branded promotional items to give away.
LED flashlights can be full-sized flashlights or as small as key-chains and are popular giveaways at events. Use branded LED lights as prizes to winners who stop by your booth during a promotional event.
Today, everyone has a reusable water bottle they use to go to the gym, go walking, or have with them when out of the house. In addition, branded reusable water bottles are perfect giveaways at events and can be spruced up with built-in diffusers, straws, etc.
Whether you are looking for some promotional items to send out to clients, use as giveaways, or hand out at an upcoming promotional event, there are many to choose from that people love.
Selecting the best promotional item to hand out ensures people who receive it will keep it in their homes or pass it along to someone else who may be able to use it all while keeping your brand top of mind.
Your company's success depends on many different factors, each playing a vital role. While there are many things to consider when ...