5 Leadership Tips For Marketers

 

Being a leader is a big job, but what does it mean to be a great leader? And how will it transfer into your marketing efforts?

1. Lead by example

You need to show up and lead in how you work. You will not be an effective leader if you talk a big game but don’t do anything.

If you promise to do something, do it. If you offer to explain something, explain it.

Show your employees how effective you are by how much you do (versus just saying what you do). This translates into your marketing efforts when your business follows through on its promises.

When customers see you are a person of your word, it makes a big statement.

2. Be humble

When someone does something above and beyond, acknowledge them. Don’t always talk about yourself. This is true in marketing too.

Show the customer what you can do to help them, rather than just bragging about your achievements.

3. Take care of yourself

Take part in a hobby that might introduce you to new people and prospects.

Make sure you are getting enough rest so that you are refreshed.

One study found that 45% of adults with less than eight hours of sleep were irritable, 52% lost their patience, and 40% felt overwhelmed.

When you aren’t rested, it’s hard to come up with new ideas for your business, and it’s hard to enjoy yourself.

4. Strategic thinking is a must

To be an effective leader, you must have a vision for where you want to go and what you want to accomplish. This is also true in marketing. You need to know what you hope to achieve with each piece you send.

A strategy fails because it’s not defined and communicated well.

Leaders must understand the company’s business goals and align the marketing department to meet and exceed those objectives.

5. Be comfortable being uncomfortable

In business, you must go with the flow and be flexible with situations. No one could have predicted the COVID-19 pandemic, but it impacted all of us.

Businesses need to be able to come up with new strategies when things change.

This is the case in marketing as well, as we need to shift our marketing to reach our audience where they are.

There are so many facets to being a great leader and marketer, and these are only a few. We want to help you continue to be the proactive leader you are.

That’s why we want to team up with you to produce your best marketing products ever.

Contact us today to get started!

5 Best Ways to Combine Print and Social Media

 

Print and social media go hand in hand.

Promoting your business online is great because it doesn’t cost much and helps track customers.

But people still shop at stores and go to companies in the flesh. You must be ready for people when they stop at your business place.

So here’s the best way to combine the two ways to market your business: print and social media. Take a look.

5 Best Ways to Combine Print and Social Media

1. Post on Facebook.

Post regularly to actively reach your audience. It doesn’t have to be much, but it will keep your name at the top of everyone’s mind.

For example, try posting an inspirational quote, or try your hand at writing a short article on where your business excels.

2. Don’t forget Linkedin.

Another great social media tool is Linkedin. This reaches specifically to other business people, and it doesn’t have to be a long post.

Still, it’s the perfect way to spotlight your products and services. Let people know what you offer and how you can help them.

Use testimonials to let the public know you have helped others succeed.  

3. QR codes are making a comeback.

Adding a QR code to your printed materials will combine the two worlds, online and offline.

Link it to a coupon or sale just for them when they scan the code. This will take them to a specific site that will inevitably help you track what they are looking for.

4. Create giveaways.

Run a promotion using printed materials to engage customers and offer something exciting.

Use rack cards or flyers with all your contact information and a call to action. Even though this method uses direct mail and printed items, it proves worthwhile.

Research consistently demonstrates that direct mail outperforms other marketing tactics regarding response rate.

5. Use hashtags.

Hashtags help you tie everything back to your brand and make it easier for you to track mentions of your campaign, event, product, or business.

This enables you to use both the printed word and online in a combined effort. For example, Indiana University leveraged hashtags as part of a brilliant admission promotion.

The simple use of the hashtag #IUsaidYes on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters.

Whether you prefer—online or offline marketing—you need both in advertising.

We are a part of your success because we offer quick, reliable service.

Need something soon? Check us out today!

5 Top Reasons Tracking Metrics is Vital

You stress over minor details. You plan. You delegate. You edit. You design. Then you execute.

Your marketing deserves to be read and digested. But how do you know how effective it is? That's where tracking metrics come in.

Without tracking metrics, you have no idea if your campaign and business are thriving.

Proper metrics should be giving you answers to the following questions:

• What were your results in the past?
• What are your goals for the future?
• Is there something that should be improved?
• Which targets did you reach?
• Which targets did you miss?

1. Makes your business efficient.

Looking at metrics helps analyze how well all aspects of your business are doing.

When you're able to view and analyze key metrics, it makes it much easier to run your business. In addition, you know where to invest your resources and focus on the most critical issues.

2. Gauges performance of staff.

Tracking metrics helps analyze the performance of your staff, and it will show you what areas are succeeding and what areas are lacking.

Then, if there are problems, you can tackle the issues head-on.

If not, you can reward your employees.

3. Alerts you to problems.

Keeping an eye on metrics will immediately alert you to problems and issues in your business.

This helps when you're out of the office or on vacation and want to stay updated on how things are going.

In addition, metrics will alert you to the areas you need to focus on when you return.

4. Develops accountability and consistency.

Knowing what areas to improve will help your business become more vital.

It's like training for an athletic event. The more specific your metrics are, the better you are to train for the big day or event.

5 Improves business.

Good metrics rely on numbers rather than opinions.

Words like good quality, bad quality, and acceptable quality are vague. They may depend on the personal opinion of the person expressing them.

But when you have the numbers in place, you can get the numbers that will enable you to improve your business.

When you have good metrics, you can improve different areas of your business, coach your employees, and meet your customers' needs.