8 Tips for Creating an Effective Business Card

 

Business cards are a business staple.

These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your customer base. According to Statistic Brain Research Institute, 72% of people judge a company based on the quality of its business card. Make your business card a great one with the help of these eight tips. 

1. Make your business card legible

It can be easy to get so caught up in the design you forget the most critical part: legibility. 

If a business card can’t be read, it is useless. This means staying far away from color combinations that may be hard to read. For example, white on yellow is usually a big no-no. 

Furthermore, avoid fancy or funky fonts. They may look cool, but it’s not worth frustrating your clients. Opt for standard-sized fonts and account for those with failing eyesight. 

If you feel the need to reduce your font to fit everything in, you’re trying to include too much information. 

2. Less is more on your business card

You may be tempted to include as much information as possible on your cards, but don’t.

Only include the essential information to avoid information overload, leaving room for the essentials. 

• Name
• Company name
• Position
• Telephone number
• Email address
• Social media

By including only the most important information, you’ll be able to have adequate white space. 

3. Leave room for business card blank space

White, blank space allows the recipient to jot down notes on the card.

Don’t risk angering prospective clients by not providing them with adequate blank space to do so. It’ll also enable you to write down specific information for clients, making the experience more tailored. 

Plenty of blank space also has a design element to it. The white space causes the information already on the card to stand out. 

Because of the utilization of blank space, it is discouraged to go for the black, glossy cards because standard black and blue ink won’t show up very well on black and a glossy finish is hard to write on. 

Avoiding black, glossy cards isn’t the only guideline to follow. 

4. Logistical guidelines for business cards

Business cards are diverse, but a few guidelines hold for all. 

For the best print resolution, aim for around 300 dots per inch (dpi). This ensures your business card comes out clear and easy to read. 

Keep the text at least 5 mm from the edge. Even the most professional printers aren’t going to reach the very edge of the card. This is why it’s important to have a bleed area. This way, nothing gets accidentally cut off. If you really want a design to extend to the outer edges of the card, opt for designs that naturally extend beyond the card. Then you can cut the white space off. 

Avoid using a straight border around the entire card. Straight borders show misalignment if the card isn’t perfectly cut. 

Standard sizes are standard for a reason. You may be tempted to change the size of your business card in order to stand out. However, if it doesn’t easily fit into a pocket, wallet, and organizer, then you’re probably doing yourself more harm than good. 

The card has two sides. Most people prefer to have the design on one side and information on the other. 

With two sides and lots of information, it can be easy to accidentally miss something. 

5. Proofread. Proofread. Proofread. 

Proofread extensively before having your business cards printed. 

Our brains are excellent at automatically correcting words on the fly. Perhaps you remember the internet phenomenon where words were purposely misspelled: the first and last letters were kept the same, but the middle letters were jumbled. 

For example: It deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Initially mistakenly attributed to research at Cambridge University, the study was eventually traced back to Dr. Graham Ralinson. This phenomenon shows the power of the human brain at automatically fixing mistakes and why it can be so hard to catch simple typos. 

In order to avoid this, let your business card design sit for a couple of days before coming back to it. Ask others to look it over. The more eyes, the better. 

You don’t want your mistake to be what the recipients of your business card remember. However, you do want them to remember your business card. 

6. Get creative with your business card 

Including a second use for your business card can make it memorable. 

For example, making a business card that can turn into a phone holder, acts as a seed packet, can open bottles, or can turn into an origami figure will ensure customers will be more likely to keep your card and remember you. 

It may also make the recipient more likely to follow your call to action.

7. Include a call to action on your business card

If space allows, consider including a call to action on your business card. 

This could be in the form of a discount, direction to a website, or tips. Including a call to action can make your business card a more effective marketing tool. It provides something tangible for the recipient to do. 

8. Hire a professional printer 

Your business card reflects your business. Make it a positive reflection by hiring a professional printer. 

We’re here to offer you advice, designs, and quality business cards to join the 10 billion business cards printed in the U.S. every year. 

 

You might think that web design is entirely different from direct mail marketing.

But there are many things web and offline print marketing designers can learn from one another.

7 Top Design Decisions Direct Marketing and Web Designers Share

 

1. Create a compelling message.

 According to David Ogilvy, five times more people read the headline than the body copy. It’s essential to use a powerful, bold headline telling your story and describing your offer or service.

2. Be clear and concise.

 Avoid jargon in the body text or on the webpage. Remember that being transparent and avoiding jargon doesn’t necessarily mean talking down to your audience. 

Be sure that the product or service is appropriate and compelling to your target audience.

3. Utilize data.

 In the world of marketing, and mainly B2B marketing, the correct use of data can be transformative.

Understand who is in your audience – what are the demographics of the new homeowners? This information may influence your design.

4. Branding, branding, branding.

 A brand is more than just a logo on your direct mail piece or website.

It involves your online experience, your retail or workplace environment, the tone of your copy, and everything that relates to the “personality” of your business.

Use your logo consistently on every online and offline component you create.

5. Focus on fonts

 Typography plays a crucial role in the success of a new design.

Use a strong sans-serif font like the Helvetica or Frutiger families for your headlines and a softer serif font like Times, Goudy, or Palatino for your body text.

It’s best not to mix two sans serif typefaces, or two serif faces on one piece. Go for the contrast between sans serif and serif.

6. Make a unique masthead.

 The designs that work or catch your eye will have a point of difference by instantly communicating their tone and mood from their masthead, cover line typography, and image choices.

7. Follow a style guide

 Comprehensive style guides define the company image from a visual and editorial perspective to ensure a unified brand. Style guides define the company image from a visual and editorial perspective to ensure a unified brand.

Make sure you have a style guide to keep things consistent.

Great design, especially for direct mail marketing pieces, can put you ahead of your competition and in front of new customers.  

We’re here to help you get there. Check us out today!

7 Ideas for Combining Offline and Online Marketing

 

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.

And it’s also about teamwork in marketing—using online and offline tools to promote your business.

When the two hold hands, nothing can stop that well-oiled machine.

7 Ideas on Using Offline and Online Marketing

1. Cross-Promote.

Use digital media to promote offline media outreaches. If you send postcards, use a teaser to direct them to your website. Use QR codes or other ways to make it easy to go online to your site.

2. Combine Efforts.

 Synergy across your online and offline branding is crucial for successful integration.

Use the exact wording and images online as offline, so the message is the same. Then, when people check out the other type of marketing, they will know they are on the right page.

Fortunately, you don’t have to choose between offline and online marketing strategies. Using both is more powerful.

3. Join Forces. 

 Integrating your online and offline marketing efforts creates a much smoother experience for consumers, allowing them to move through the customer journey much more easily.

It also brings about familiarity, which will cause your business to grow.

4. Produce In-Person Meetings.

When making the promotions in your online and offline efforts, try to get in front of your customer.

Allow yourself to be the expert on what you offer and try to get speaking gigs and in-person tradeshows. This also helps boost your business as an overall combined effort.

5. Search Intent.

You have to create relevant content that isn’t “salesy” to naturally resonate with people who need the information.

Make it easy to look at your site and get accurate information, not just a sales pitch.

So, when your brochure or postcard points them online, make sure you have legitimately helpful information for the consumer.

6. Collect Contact Information.

To connect your offline marketing to your online marketing, collect email address information in-store. This will tie the marketing together so that you can reach them through email or a phone call later.

7. Custom URLs.

An easy way to connect online and offline campaigns is through custom tracking URLs. Use unique URLs in all of your offline marketing efforts. When customers visit these pages, you’ll know they came from offline marketing.

No matter which marketing the customer sees first, the important thing is that the two marketing efforts point to each other and help each other.

We are here to help you as well. We are only a click or a phone call away when you need high-quality printing.